I turn problems into growth.
I turn complexity into impact.
Atuo na interseção entre usuário, negócio e tecnologia, criando produtos e jornadas digitais mais simples, eficientes e escaláveis.
Estratégia, dados e Product Design para transformar problemas em resultados.
Strategic Vision
My Approach
How I think and work
UNDERSTAND
SET
EXPLORE
VALIDATE
Deep dive into the challenges, mapping out the user's, business's, and technology's context.
Summarize insights into clear problems and strategic opportunities with a focus on impact.
Generation of innovative solutions and experience scenarios, always with a systemic view.
Testing hypotheses and prototypes with real users, making sure the solutions actually work.
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