Less complexity. More value.

My experience lies at the intersection of people, product, business, and technology.

CASE STUDIES

Insurance

Accelerating Insurance Purchase

Redesigning a digital journey to reduce steps and time to purchase

Life Insurance

Greater Efficiency in the Life Insurance Journey

Reducing Friction in the Support Journey

Beneficiary Support

Optimizing the digital experience for tracking applications and policies

Simplifying processes and improving the experience across an operational journey

Quantitative research to understand residents and prioritize improvements

Turning Residents’ Voices into Decisions

Residential Community

EXPERIENCE IN COMPLEX CONTEXTS

HOW I THINK

01

UNDERSTAND

02

DEFINE

03

EXPLORE

04

VALIDATE

05

EVOLVE

DESIGN THAT DRIVES IMPACT

-58%

REDUCTION IN QUOTATION TIME

+42

INCREASE IN CONVERSION

30+

REDESIGNED JOURNEYS

+15

NPS POINTS