CASE | RESIDENTIAL RESEACH

Resident Listening

Executive Summary: A deep-dive diagnostic for Residence Condominial, replacing reactive decisions with data-driven insights and active community participation.

PROJECT CONTEXT

The Challenge and the Solution

THE CHALLENGE

Reactive Decisions vs. Real Data

Residence Condominial faced a common management challenge: addressing demands based on isolated perceptions and reactive decisions. The goal was to move toward a data-driven management model, using reliable insights to guide investments.

A SOLUÇÃO

Structured “Resident Listening” Survey

Development and implementation of the “Resident Listening” initiative, a quantitative and qualitative research study designed to give residents an active voice and accurately assess perceptions of infrastructure and services.

APPLIED METHODOLOGY

How the Initiative Worked

01

How the Initiative Worked

Consolidação das respostas

Identificação de oportunidades

Priority Setting

Launch of a structured survey accessible to all units, encouraging direct resident engagement.

Quantitative data and qualitative feedback were synthesized and grouped into analytical reports.
Prioritization of demands to build a clear, feasible, and transparent action plan.
Mapping of recognized strengths and key opportunities for improvement across the community.

02

03

04

SUCCESS INDICATORS

Survey Results

The data collected demonstrated strong community engagement at Vernissage Residence & Club and provided greater clarity on overall satisfaction levels.

222

Responses Collected During the Assessment

55%

Participation Across 407 Units

51%

Positive Reviews Recorded

35% / 14%

Regular Reviews (35%) and Negative Reviews (14%)

IMPACT & PERSPECTIVE

Transforming Community Management

The initiative brought three key pillars to the management of Residence Condominial: more data-informed decisions based on concrete insights, clearer prioritization of future investments, and significantly closer communication with the community.
CASE STUDY CONCLUSION

Listening well is the first step toward better prioritization.